Sita
Illustration for the author Amish Tripathi
Project brief:- To create illustrations of the books written by the author Amish Tripathi for licensed merchandising and hence, creating the brand "Amish".
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Concept:- Amish Tripathi is a well-known Indian author with a huge fan base. He is known for his mythological content of ancient Indian culture with a contemporary twist, focused on liberal progressive ideology and strong powerful women.
Creating a personal brand is a new concept that is gaining much traction.
But this is being practiced by achievers only in the film industry or in the field of sports.
An author leveraging on his fanbase and giving fans a tangible piece of his work to own and cherish must be explored.
Entering the merchandising space will not only help intensify the existing fan craze but also create new fans.
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The below illustration is one of the artworks created for the brand Amish, inspired by the book "Sita: Warrior of Mithila".
![sita recovered [Recovered] transparent-0](https://static.wixstatic.com/media/50b7e0_9e2c4f04acfb4c3f93e71bab59c1cbfb~mv2.png/v1/fill/w_714,h_882,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/sita%20recovered%20%5BRecovered%5D%20transparent-0.png)
![sita coloured [Recovered]-02.png](https://static.wixstatic.com/media/50b7e0_d2a933e3b8154102ac4356bee3266dc0~mv2.png/v1/crop/x_0,y_0,w_3650,h_4646/fill/w_488,h_621,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/sita%20coloured%20%5BRecovered%5D-02.png)
